In the bustling realm of e-commerce and deliveries, there's a
portal that stands out—a beacon named Sender. At its core,
Sender isn’t just a platform, but a promise. A promise that
every parcel selected for delivery embarks on an efficient
journey, with each step of its voyage transparent and
traceable, ensuring it reaches its destination punctually.
What makes Sender unique? Its position as an intermediary
allows it to cast its vision beyond just logistics. Its
horizon encompasses the art of marketing, the craft of UI & UX
design, and the essence of simplifying interactions for its
vast user base. By streamlining the complexities of shipment,
Sender isn't merely facilitating deliveries—it’s curating
experiences. Whether a user is sending a gift to a loved one
or a business shipping its products, Sender ensures that every
parcel’s tale is one of reliability and satisfaction.
12/2021
Project Manager
When I joined Sender, the platform was a white-label product,
constrained by its origins yet full of potential. It was like
picking up a canvas that wasn’t blank, but already filled with
the brushstrokes of another artist. My challenge was to
transform this pre-existing framework into something uniquely
Sender. By understanding the limitations and possibilities of
our platform, we didn’t just operate within the frame—we
expanded it.
As Project Manager, I embraced these constraints and led the
team in crafting a product that resonated with users, while
carving out a distinct identity for Sender. Our goal was
clear: to ensure that Sender was seen not just as a functional
platform, but as a trusted brand. Through strategic planning
and resource allocation, we delivered a product that stood out
in a crowded market, laying the foundation for Sender’s future
growth.
01/2022
Project Manager / UI & UX Designer
In the vast gallery of e-commerce platforms, where every
service seemed to blur into the next, I took on dual roles as
both Project Manager and UI/UX Designer. My mission was to
ensure that Sender wasn’t just another indistinguishable face
in the crowd. I approached this challenge as both a curator
and a creator, meticulously crafting an experience that was as
functional as it was beautiful.
Through rigorous UI and UX testing, I led the design process
to create a platform that didn’t just serve its users—it
delighted them. Every interaction was carefully considered,
balancing aesthetics with utility, ensuring that Sender
offered not only a visually appealing interface but also one
that was intuitive and easy to use. This redesign played a
crucial role in differentiating Sender in a competitive
marketplace, driving increased user engagement and
satisfaction.
02/2022
Product Manager
As winter deepened, I assumed the role of Product Manager,
where I orchestrated the complex interplay between engineers,
designers, and marketing teams. Together, we crafted a product
that seamlessly blended customer needs with business goals. My
focus was on creating a harmonious balance—ensuring that every
feature we developed was aligned with our strategic
objectives, yet flexible enough to adapt to user feedback.
The culmination of our efforts was the successful launch of a
redesigned website that not only boosted revenue but also
significantly enhanced customer satisfaction. The launch was
just the beginning—under my leadership, we continued to
develop and refine new features that enriched the user
experience, driving further growth and solidifying Sender’s
reputation as a leader in the industry.
This role allowed me to deepen my expertise in product
management, particularly in the areas of cross-functional
collaboration and strategic planning. It reinforced the
importance of aligning product development with both customer
needs and business objectives, ensuring long-term success.